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What We Learned This Week

Costco Hikes Membership Fees: Costco announced this week that it is increasing its annual membership fees for the first time since 2017. The standard membership will rise by $5 to $65, while the higher-tier “Executive Membership” will increase by $10 to $130. These changes will take effect on September 1st in the US and Canada. This long-anticipated adjustment follows Costco’s historical pattern of raising fees every 5.5 years. Although a hike was expected in the 2022-2023 window, the company opted to delay it due to persistent inflation and other economic challenges facing consumers.

 

Costco's unique position allows it to implement price increases with minimal member churn, thanks to strong perceived value and customer loyalty. Each fee hike translates directly into increased profits, particularly significant given that over 70% of Costco's revenues come from membership fees. Despite this, Costco remains conservative in leveraging its pricing power, prioritizing member needs and maintaining trust. This approach sets Costco apart from competitors and underscores the defensibility of its business model. It’s reassuring to own a company that can raise prices periodically without losing customers.

 

Another Boeing Headline: In a significant development, Boeing agreed this week to plead guilty to misleading safety regulators in the lead-up to the two deadly 737 MAX crashes in 2018/19, officially branding the aerospace giant as a felon. As part of the plea agreement, Boeing will pay an additional $244 million in criminal fines and invest $455 million in safety and compliance programs over the next three years. The company must also hire an independent monitor to oversee these improvements for the next three years. While concerns arise about the potential for Boeing to be barred or suspended as a defense contractor due to the felony, this outcome is unlikely given the concentrated nature of the defense industry and the necessity of keeping major players like Boeing engaged.

 

This situation underscores the sensational nature of headlines, which can often exaggerate the impact of such developments. While Boeing undeniably made significant errors, this plea agreement may expedite its recovery by avoiding prolonged legal battles. The company still faces monumental challenges in regaining public trust and getting back on track, but this step can be seen as a necessary measure to move forward and focus on future improvements.

 

Paramount Global to Merge with Skydance: In a major media development, Paramount Global has agreed to merge with Skydance, the production company behind the blockbuster "Top Gun: Maverick," effectively ending the Redstone family’s control over the iconic movie studio. This deal, which has faced numerous challenges along the way, is reminiscent of a Hollywood epic worthy of its own show. The merger brings together the studio responsible for hits like "Top Gun" and "G.I. Joe" with major media assets such as CBS, MTV, and Paramount+.

 

Skydance CEO David Ellison, son of Oracle founder Larry Ellison, will lead the combined company into a new era. With the Redstone family stepping aside and new leadership at the helm, Paramount is expected to focus more heavily on its streaming assets. These assets have underperformed and been plagued with missteps, but with fresh leadership, there may be opportunities for strategic partnerships to expand its IP catalog. This merger could help Paramount better compete with industry giants like Netflix, Disney, and Apple, possibly leading to some consolidation and simplifying the streaming options for consumers.

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